AI in Production: The Realities Nobody Talks About
About the Author

Brijesh Shah

CEO | NextGenSoft

Brijesh is an IIM Ahmedabad alumnus with 22+ years of experience in software development and management. As the visionary leader of NextGenSoft, he drives the company toward becoming a global leader in software services and digital transformation. He also serves as Vice President of the PMI Gujarat Chapter.

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More insights from Brijesh Shah

Artificial Intelligence

AI in Production: The Realities Nobody Talks About

July 24, 2026

One data point frames the whole discussion. Across the teams we track, AI-native engineering teams modify only about 5% of AI-generated code before merge. In a large enterprise application team, that figure is 20%. Four times higher. The model is the same. The API is the same. The tools are identical. The gap is entirely […]

Brijesh Shah
01-Big AI Leap, NextGenSoft now a registered AWS select tier & Anthropic Registered Partner
Artificial Intelligence, AWS

Why NextGenSoft is a Trusted Enterprise AI Partner: AWS Select Tier & Anthropic Registered Partner

July 10, 2026

“Big Update: NextGenSoft is now an AWS Select Tier Services Partner and registered with the Claude Partner Network.” NextGenSoft is a leading certified AI development company in India that delivers more than just a promise. We are an Anthropic Registered Partner, an AWS Certified AI development company, and an AWS Select Tier Services Partner, with […]

Brijesh Shah
01-AWS Registered Partner-v1
Artificial Intelligence, AWS, Cloud DevOps

Big Update: NextGenSoft Joins the Official AWS Partner Network

May 19, 2026

NextGenSoft is an AI-first digital engineering company based in Ahmedabad, India. We provide innovative digital products and services for both startup and enterprise customers. The company has a strong reputation for delivering intelligent, scalable, and secure technology solutions. We further establish its ability to help customers transform through reliable cloud-based solutions by joining the AWS […]

Brijesh Shah
01-ai-powered-model-for-modern-businesses
Artificial Intelligence, Software Development

AI-First Development: The New Operating Model for Modern Software Engineering

May 8, 2026

Software development is going through one of its biggest shifts since cloud computing and DevOps became mainstream. For many years, engineering teams improved delivery through Agile, CI/CD, cloud-native architecture, automation, and DevOps culture. These practices helped teams move faster, but much of the software development life cycle still depended heavily on manual effort, fragmented tools, […]

Brijesh Shah
How AI is Transforming Modern Project Management
Artificial Intelligence, Strategy

How AI is Transforming Modern Project Management?

January 30, 2026

Today, artificial intelligence is transforming project management by automating complex tasks such as rescheduling and strategy development. This shift allows project managers to focus on strategy and value rather than process-driven activities. As a technology CEO and long-time Project Management Institute volunteer, I have seen AI accelerate the shift highlighted in the PMBOK® Guide (8th […]

Brijesh Shah
Closing 2025 with Gratitude, Growth, and Groundbreaking Technology
Thought Leadership

How 2025 Shaped Growth Through Innovation and Technology?

December 26, 2025

“Bang Bang! That’s a wrap on an action-packed 2025.” As we approach the end of 2025, I want to pause and express my heartfelt gratitude to every NextGenSoft family member, our customers, partners, and vendors. This year has been deeply fulfilling, not just in terms of business milestones, but in how we have grown together […]

Brijesh Shah
lean thinking
Strategy

From Lean Thinking to Lasting Impact: Lessons on Building What Customers Truly Want

October 14, 2025

Introduction: In a world obsessed with speed, startups often confuse movement with progress. But during my learning experience at IIM Ahmedabad, one simple yet profound insight stood out: “The difference between success and failure isn’t the idea — it’s how fast you learn what customers truly want.” That single sentence reshaped how I view innovation, […]

Brijesh Shah
Brand and Brand Image Perceptions in Software Services and Products
Strategy

Brand and Brand Image Perceptions in Software Services and Products

September 29, 2025

Why Brand Matters During my Executive Management Program at IIM Ahmedabad, one of the most memorable sessions was on brand and brand image. The core idea was simple yet powerful: 👉 Customers don’t buy a product; they buy the perception, the emotions, and the promises attached to it. The faculty illustrated this with the story […]

Brijesh Shah
Economic Playbook
Thought Leadership

Economic Lessons for Startups, Shipping & Sports

September 2, 2025

Every startup founder, shipping executive, or cloud product manager is unknowingly an economist. Pricing a freight lane, a SaaS subscription, or even a football stadium ticket involves the same invisible forces that guide the chaiwala outside your office. This post unpacks economic efficiency, price controls, taxes, and elasticity but instead of chalkboard theory, we’ll ground […]

Brijesh Shah
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Topics Brijesh Shah writes about

Artificial IntelligenceThought LeadershipGenerative AICloud DevOpsAWSStrategyLeadership & CultureSoftware Development