Design Thinking for Founders, Product Owners, and Change Makers
About the Author

Brijesh Shah

CEO | NextGenSoft

Brijesh is an IIM Ahmedabad alumnus with 22+ years of experience in software development and management. As the visionary leader of NextGenSoft, he drives the company toward becoming a global leader in software services and digital transformation. He also serves as Vice President of the PMI Gujarat Chapter.

Brijesh Shah, CEO of NextGenSoft, on LinkedIn Brijesh Shah, CEO of NextGenSoft, on Instrgram

More insights from Brijesh Shah

Design thinking mindset
Thought Leadership

Design Thinking for Founders, Product Owners, and Change Makers

April 24, 2025

What Is Design Thinking? More Than Post-Its and Brainstorms When you hear the term design thinking, what comes to mind? A brainstorming session? A whiteboard full of Post-its? A creative workshop? For many, it seems like a structured innovation process, reserved for tech giants and creative agencies. But at its core, design thinking is a […]

Brijesh Shah
Digital Transformation
Thought Leadership

Mastering Digital Transformation: 9 Key Components for Long-Term Success

April 24, 2025

The digital economy creates infeasible pressures on businesses to adapt within four walls. Today, growth, efficiency, and customer satisfaction become impossible with traditional models. Enter a digital transformation strategy — an all-encompassing transition in how businesses function, create value, and gain a competitive edge in today’s world. But winning isn’t just about adopting new technology. […]

Brijesh Shah
business strategy that represents: ✔ CXO Decision-Making ✔ Market, Product & Customer Choices ✔ Key Business Frameworks (Ansoff, BCG, Porter’s Five Forces)
Thought Leadership

Strategic Decision-Making for CXOs: Navigating Product, Market, and Customer Choices

March 12, 2025

High-Impact Business Strategy for CXO Decision-Making In today’s fast-paced business environment, CXOs face critical decisions that define their company’s trajectory. Choosing the right product, entering the right market, and targeting the right customers are essential for sustainable success. A structured High Level Business Strategy Planning approach ensures that these decisions align with long-term growth. This […]

Brijesh Shah
Neuroscience in Customer Decision-Making Banner
Artificial Intelligence, Thought Leadership

How Neuroscience Influences Customer Decisions During Presales

February 26, 2025

In the presales industry, it is equally important to comprehend customer psychology as it is to present the product and services. The reality is quite different from the conventional sales models, which emphasize rational decision-making, in which customers evaluate options and make logical choices. The majority of decisions are influenced by subconscious emotions, past experiences, […]

Brijesh Shah
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Topics Brijesh Shah writes about

Artificial Intelligence (36) Thought Leadership (13) Agentic AI (11) Cloud DevOps (8) Generative AI (7) Software Development (5) AWS (5) Strategy (3) Leadership & Culture (2) Digital Transformation (2)

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