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About the Author

Brijesh Shah

CEO | NextGenSoft

Brijesh is an IIM Ahmedabad alumnus with 22+ years of experience in software development and management. As the visionary leader of NextGenSoft, he drives the company toward becoming a global leader in software services and digital transformation. He also serves as Vice President of the PMI Gujarat Chapter.

Brijesh Shah, CEO of NextGenSoft, on LinkedIn Brijesh Shah, CEO of NextGenSoft, on Instrgram

More insights from Brijesh Shah

How AI is Transforming Modern Project Management
Artificial Intelligence, Strategy

How AI is Transforming Modern Project Management?

January 30, 2026

Today, artificial intelligence is transforming project management by automating complex tasks such as rescheduling and strategy development. This shift allows project managers to focus on strategy and value rather than process-driven activities. As a technology CEO and long-time Project Management Institute volunteer, I have seen AI accelerate the shift highlighted in the PMBOK® Guide (8th […]

Brijesh Shah
Closing 2025 with Gratitude, Growth, and Groundbreaking Technology
Thought Leadership

How 2025 Shaped Growth Through Innovation and Technology?

December 26, 2025

“Bang Bang! That’s a wrap on an action-packed 2025.” As we approach the end of 2025, I want to pause and express my heartfelt gratitude to every NextGenSoft family member, our customers, partners, and vendors. This year has been deeply fulfilling, not just in terms of business milestones, but in how we have grown together […]

Brijesh Shah
lean thinking
Strategy

From Lean Thinking to Lasting Impact: Lessons on Building What Customers Truly Want

October 14, 2025

Introduction: In a world obsessed with speed, startups often confuse movement with progress. But during my learning experience at IIM Ahmedabad, one simple yet profound insight stood out: “The difference between success and failure isn’t the idea — it’s how fast you learn what customers truly want.” That single sentence reshaped how I view innovation, […]

Brijesh Shah
Brand and Brand Image Perceptions in Software Services and Products
Strategy

Brand and Brand Image Perceptions in Software Services and Products

September 29, 2025

Why Brand Matters During my Executive Management Program at IIM Ahmedabad, one of the most memorable sessions was on brand and brand image. The core idea was simple yet powerful: 👉 Customers don’t buy a product; they buy the perception, the emotions, and the promises attached to it. The faculty illustrated this with the story […]

Brijesh Shah
Economic Playbook
Thought Leadership

Economic Lessons for Startups, Shipping & Sports

September 2, 2025

Every startup founder, shipping executive, or cloud product manager is unknowingly an economist. Pricing a freight lane, a SaaS subscription, or even a football stadium ticket involves the same invisible forces that guide the chaiwala outside your office. This post unpacks economic efficiency, price controls, taxes, and elasticity but instead of chalkboard theory, we’ll ground […]

Brijesh Shah
Mahavatar Narsimha: Ancient Wisdom for Today’s Corporate World
Leadership & Culture, Thought Leadership

Mahavatar Narsimha: Ancient Wisdom for Today’s Corporate World

August 19, 2025

Last weekend, I found myself doing something I hadn’t done in months—sitting in a theater, completely disconnected from emails and Slack notifications. My wife had been insisting we watch Mahavatar Narsimha (IMDb link)—an animated masterpiece that has already crossed ₹200 Cr at the box office. Beyond its visual brilliance, the film delivers a deeper message […]

Brijesh Shah
Decision-making skills
Thought Leadership

Decision-Making Demystified: The Art, Science, and Human Element

July 28, 2025

Decision-making isn’t just a corporate buzzword. It’s a fundamental leadership skill part logic, part gut feel, and part structured methodology. In this blog, I reflect on key insights I learned through my academic and professional journey covering decision-making models, human traps, analytical methods, and mathematical tools that shape better decisions. The Decision-Making Process A Strategic […]

Brijesh Shah
Gen Z in Startups
Thought Leadership

Gen Z in the Startup World: Redefining Culture, Innovation & Leadership

July 14, 2025

As startups continue to disrupt industries with bold ideas and agile execution, the arrival of Generation Z in the workforce is transforming how we think about culture, leadership, and innovation. At NextGenSoft, where we build high-performance teams to deliver cutting-edge solutions in cloud, DevOps, data, and Gen AI, we’re witnessing Gen Z professionals reshape the […]

Brijesh Shah
Conflict in Teams
Thought Leadership

When Teams Clash: What I’ve Learned About Managing Conflict as a Leader

May 26, 2025

Introduction: Conflict Isn’t the Enemy Last month, I watched two of my top developers nearly come to blows over a client architecture decision. It wasn’t pretty. But it reminded me: conflict in teams isn’t a bug—it’s often a feature. It means people care, and it’s a signal that something deeper needs addressing. Having led high-performing […]

Brijesh Shah
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Topics Brijesh Shah writes about

Artificial Intelligence (36) Thought Leadership (13) Agentic AI (11) Cloud DevOps (8) Generative AI (7) Software Development (5) AWS (5) Strategy (3) Leadership & Culture (2) Digital Transformation (2)

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