Neuroscience in Customer Decision-Making Banner

How Neuroscience Influences Customer Decisions During Presales

February 26, 2025

In the presales industry, it is equally important to comprehend customer psychology as it is to present the product and services. The reality is quite different from the conventional sales models, which emphasize rational decision-making, in which customers evaluate options and make logical choices. The majority of decisions are influenced by subconscious emotions, past experiences, […]

Brijesh Shah
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Model Context Protocol

February 3, 2025

What is the Model Context Protocol from Anthropic? The Model Context Protocol (MCP) is like a “USB-C port for AI applications.” It provides a universal interface for developers. With MCP, you can either expose your data using MCP servers or build AI applications (MCP clients) that connect to those servers. This standardization simplifies integration. It […]

Niraj Salot
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