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Thought Leadership

Mahavatar Narsimha: Ancient Wisdom for Today’s Corporate World

Mahavatar Narsimha: Ancient Wisdom for Today’s Corporate World

Last weekend, I found myself doing something I hadn’t done in months—sitting in a theater, completely disconnected from emails and Slack notifications. My wife had been insisting we watch Mahavatar Narsimha (IMDb link)—an animated masterpiece that has already crossed ₹200 Cr at the box office. Beyond its visual brilliance, the film delivers a deeper message […]

Brijesh ShahAugust 19, 2025
Decision-Making Demystified: The Art, Science, and Human Element

Decision-Making Demystified: The Art, Science, and Human Element

Decision-making isn’t just a corporate buzzword. It’s a fundamental leadership skill part logic, part gut feel, and part structured methodology. In this blog, I reflect on key insights I learned through my academic and professional journey covering decision-making models, human traps, analytical methods, and mathematical tools that shape better decisions. The Decision-Making Process A Strategic […]

Brijesh ShahJuly 28, 2025
Gen Z in the Startup World: Redefining Culture, Innovation & Leadership

Gen Z in the Startup World: Redefining Culture, Innovation & Leadership

As startups continue to disrupt industries with bold ideas and agile execution, the arrival of Generation Z in the workforce is transforming how we think about culture, leadership, and innovation. At NextGenSoft, where we build high-performance teams to deliver cutting-edge solutions in cloud, DevOps, data, and Gen AI, we’re witnessing Gen Z professionals reshape the […]

Brijesh ShahJuly 14, 2025
When Teams Clash: What I’ve Learned About Managing Conflict as a Leader

When Teams Clash: What I’ve Learned About Managing Conflict as a Leader

Introduction: Conflict Isn’t the Enemy Last month, I watched two of my top developers nearly come to blows over a client architecture decision. It wasn’t pretty. But it reminded me: conflict in teams isn’t a bug—it’s often a feature. It means people care, and it’s a signal that something deeper needs addressing. Having led high-performing […]

Brijesh ShahMay 26, 2025
Design Thinking for Founders, Product Owners, and Change Makers

Design Thinking for Founders, Product Owners, and Change Makers

What Is Design Thinking? More Than Post-Its and Brainstorms When you hear the term design thinking, what comes to mind? A brainstorming session? A whiteboard full of Post-its? A creative workshop? For many, it seems like a structured innovation process, reserved for tech giants and creative agencies. But at its core, design thinking is a […]

Brijesh ShahApril 24, 2025
Mastering Digital Transformation: 9 Key Components for Long-Term Success

Mastering Digital Transformation: 9 Key Components for Long-Term Success

The digital economy creates infeasible pressures on businesses to adapt within four walls. Today, growth, efficiency, and customer satisfaction become impossible with traditional models. Enter a digital transformation strategy — an all-encompassing transition in how businesses function, create value, and gain a competitive edge in today’s world. But winning isn’t just about adopting new technology. […]

Brijesh ShahApril 24, 2025
Strategic Decision-Making for CXOs: Navigating Product, Market, and Customer Choices

Strategic Decision-Making for CXOs: Navigating Product, Market, and Customer Choices

High-Impact Business Strategy for CXO Decision-Making In today’s fast-paced business environment, CXOs face critical decisions that define their company’s trajectory. Choosing the right product, entering the right market, and targeting the right customers are essential for sustainable success. A structured High Level Business Strategy Planning approach ensures that these decisions align with long-term growth. This […]

Brijesh ShahMarch 12, 2025
How Neuroscience Influences Customer Decisions During Presales

How Neuroscience Influences Customer Decisions During Presales

In the presales industry, it is equally important to comprehend customer psychology as it is to present the product and services. The reality is quite different from the conventional sales models, which emphasize rational decision-making, in which customers evaluate options and make logical choices. The majority of decisions are influenced by subconscious emotions, past experiences, […]

Brijesh ShahFebruary 26, 2025
GenAI in Industry: A Roadmap for Transformation

GenAI in Industry: A Roadmap for Transformation

Artificial Intelligence is no longer a futuristic concept—it is a business imperative. As industries race towards digital transformation, Generative AI (GenAI) emerges as a game-changer, reshaping operational efficiency, decision-making, and innovation.

Brijesh ShahFebruary 3, 2025
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GenAI in Industry: A Roadmap for Transformation GenAI in Industry: A Roadmap for Transformation GenAI in Industry: A Roadmap for Transformation GenAI in Industry: A Roadmap for Transformation