Strategy

How AI is Transforming Modern Project Management

Artificial Intelligence, Strategy

How AI is Transforming Modern Project Management?

January 30, 2026

Today, artificial intelligence is transforming project management by automating complex tasks such as rescheduling and strategy development. This shift allows project managers to focus on strategy and value rather than process-driven activities. As a technology CEO and long-time Project Management Institute volunteer, I have seen AI accelerate the shift highlighted in the PMBOK® Guide (8th […]

Brijesh Shah

lean thinking

Strategy

From Lean Thinking to Lasting Impact: Lessons on Building What Customers Truly Want

October 14, 2025

Introduction: In a world obsessed with speed, startups often confuse movement with progress. But during my learning experience at IIM Ahmedabad, one simple yet profound insight stood out: “The difference between success and failure isn’t the idea — it’s how fast you learn what customers truly want.” That single sentence reshaped how I view innovation, […]

Brijesh Shah

Strategy

Brand and Brand Image Perceptions in Software Services and Products

September 29, 2025

Why Brand Matters During my Executive Management Program at IIM Ahmedabad, one of the most memorable sessions was on brand and brand image. The core idea was simple yet powerful: 👉 Customers don’t buy a product; they buy the perception, the emotions, and the promises attached to it. The faculty illustrated this with the story […]

Brijesh Shah

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