From Lean Thinking to Lasting Impact: Lessons on Building What Customers Truly Want
Introduction: In a world obsessed with speed, startups often confuse movement with progress. But during my learning experience at IIM Ahmedabad, one simple yet profound insight stood out: “The difference between success and failure isn’t the idea — it’s how fast you learn what customers truly want.” That single sentence reshaped how I view innovation, […]
Brijesh ShahOctober 14, 2025
Brand and Brand Image Perceptions in Software Services and Products
Why Brand Matters During my Executive Management Program at IIM Ahmedabad, one of the most memorable sessions was on brand and brand image. The core idea was simple yet powerful: 👉 Customers don’t buy a product; they buy the perception, the emotions, and the promises attached to it. The faculty illustrated this with the story […]
Brijesh ShahSeptember 29, 2025